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Tuesday, June 30, 2009
BK Says, "Yeah, Baby"
Take a look at this new Burger King ad--we've clearly moved into new dimensions with mainstream food advertising. Now, seven inches really does mean seven inches.
Such a "degrading" approach to advertising, if you will, has worked for Newport cigarettes for years. Back in the glorious 80's, SPY Magazine (God rest its soul) did a series of stories on the stunning bluntness of Newport's not so subliminal message of male dominance (and not just in the smoking scheme of things, either). They went on to suggest that just as many women were turned on by the campaign as were turned off by it, but that's a topic for another day.
All that aside, for BK to reach "The Newport Plateau" and capture a higher percentage of its target demographic (males 12-72 with multiple levels of inadequacy and, who as a result feel enpowered at the prospect of gorging on a cardio-thoracic's dream come true), it must make some modest adjustments to this photo campaign:
For starters, in addition to having the woman's mouth open, they would need to have her eyes closed, as well. They should re-position her head, perhaps have it cocked back a bit, in anticipation of receiving this powerfully overwhelming sandwich.
Then, we need this moment to be less anticipation and more present/past tense, meaning we should view her with the turged 7 inches of bull meat literally thrust into her face and throat, causing the mayo to do more than just ooze from the bun but actually explode with a climactic frenzy into her eyes, giving the sense of throbbing pain and....ugh!
2 comments:
Notice the creamy mayo dripping down from the top? And how 'bout the teaser "Fill your desire for something long and juicy...".
Subtle sexual nuances with just a hint of base carnality.
Brilliant!
Such a "degrading" approach to advertising, if you will, has worked for Newport cigarettes for years. Back in the glorious 80's, SPY Magazine (God rest its soul) did a series of stories on the stunning bluntness of Newport's not so subliminal message of male dominance (and not just in the smoking scheme of things, either). They went on to suggest that just as many women were turned on by the campaign as were turned off by it, but that's a topic for another day.
All that aside, for BK to reach "The Newport Plateau" and capture a higher percentage of its target demographic (males 12-72 with multiple levels of inadequacy and, who as a result feel enpowered at the prospect of gorging on a cardio-thoracic's dream come true), it must make some modest adjustments to this photo campaign:
For starters, in addition to having the woman's mouth open, they would need to have her eyes closed, as well. They should re-position her head, perhaps have it cocked back a bit, in anticipation of receiving this powerfully overwhelming sandwich.
Then, we need this moment to be less anticipation and more present/past tense, meaning we should view her with the turged 7 inches of bull meat literally thrust into her face and throat, causing the mayo to do more than just ooze from the bun but actually explode with a climactic frenzy into her eyes, giving the sense of throbbing pain and....ugh!
Sorry, gotta go to the men's room now.
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